The maker showcased 7 Series ActiveHybrid at the Delhi Motor Show in July last year. Keeping in view the changing dynamics of market and increasing inclination towards environment friendly vehicles, BMW is slowly updating its hybrid vehicles profile. The company plans to overcome its biggest rival Mercedes-Benz that currently owns 80 dealerships across the nation. Its marketing team is aggressively working upon extending this network to selling points. Currently, the German car maker owns 40 dealerships that are spread across all 1-tier towns of the nation. In addition to that there is a complete range of insurance solutions offered to all customers via its cooperation partner in our country.īMW is known to have one of the largest dealership networks in the Indian luxury car market. It also offers retail automobile financing solutions for its multi-make and personal customers. BMW primarily executes its operations with three business lines - Retail Finance, Insurance Solutions, and Commercial Finance. After considering the rising competition, in 2012, the company raised its investment amount from 2.3 billion to 2.3 billion. The 40, 000 th car was a 5 Series that was rolled out in presence of Rober Frittrang (Managing Director, BMW Plant Chennai) and Philipp von Shar.īMW Financial Services India is a completely owned subsidiary of the Bavarian car maker while its headquarters are located in Gurgaon. In October 2014, BMW achieved a record of locally manufacturing 40, 000 units of cars in Chennai. ![]() The company also owns a warehouse in Mumbai Maharashtra along with an extended network of 40 dealerships across the nation. The plant bears a capacity to produce around 11, 000 units annually on a double shift. The plant is known for assembling a number of BMW car models in India such as 1 Series, 3 Series Gran Turismo, 3 Series, 5 Series, MINI, 7 Series, X1, X5, and X3. It was inaugurated by its Chairman Nobert Reithofer on March 27, 2008. The German car maker invested a hefty amount of 1.8 billion Indian Rupees for setting up its operations and production facility in Chennai. Another important worth mentioning important person in BMW management is Sharang Rathore, Corporate, Diplomatic and Direct Sales Head, and GM of the company. He took the reign of BMW India group after Andreas Schaaf left the post in October2012. Since then, the man has been responsible for all operations and key activities of the company in India. The Bavaria based car maker appointed Philipp Von Shar as the President of BMW Group India in year 2012. Indian Operations And Executive Managements Its subsidiary brands MINI and Rolls Royce are also present here with their own set of trims. ![]() Its present range of cars includes hatchbacks, SUVs, sedans, supercars, hybrid vehicles, etc. ![]() BMW cars in India are admired for their superior designing, decent performance, and superior comfort. It forayed the markets in 2006 and headquartered itself in Gurgaon, Haryana while its manufacturing unit is located in Chennai, Tamil Nadu. Meanwhile in India, the company runs its operations as BMW India Pvt Ltd. The brand also commands a successful history in Formula One race. BMW has been a regular participant in major motorsport activities since the debut of its first motorcycle in year 1923. Along with these, the company also owns 2 most premium global brands - MINI and Rolls Royce. The firm is also developing a new engine lineup that will empower BMW bikes and cars with more energy and efficiency. Apart from luxury cars, company also holds a strong reputation for motorbikes that are traded in market under the brandname of ‘BMW Motorrad. ![]() Founded in 1916, Bayerische Motoren Werke AG or BMW is a world-renowned luxury car maker.
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